Let’s shape a fresh brand together

McL Article

Dec 6

Why you should care
Clients and customers see brands as people, and they decide whether a brand is the type of person they want to spend their time, money, and energy on.

Strong brands share three fundamental qualities:

1. They communicate a clear, relevant promise.

2. They build trust by consistently delivering on that promise.

3. They continuously evolve and innovate.

A successful brand refresh will reposition your company to target the right audience and educate your employees to be your #1 brand ambassadors. A refresh will also update a company’s tone and visuals, making them more relevant and attractive to today’s clients and consumers.

An audit will begin with a deep dive into the foundation of your brand to determine its current strengths and identify gaps and opportunities. There will be a strong focus on building out a brand mission, vision, and core values that will guide consistent daily decision-making.

Six signs it’s time for a brand refresh:

1. Sales and revenue have plateaued or are declining.

2. Your messaging and visual identity are not consistent across channels.

3. Each business unit/office is using its own set of business development tools.

4. Your company is under new leadership.

5. Your company has undergone a merger.

6. Your products, services, mission, or vision have changed.

Building and effectively maintaining brand equity has become a top issue for businesses of all sizes across all industries. The most well-known brands in the world aren’t remembered because they have outstanding logos, the ideal color palette, and catchy taglines. People learn and retain information through repetition, so if a brand wants to be remembered, it needs to have a consistent tone of voice and an interesting visual story.

It’s the story you tell the world that sets you apart—if your story sounds smart and relevant and looks eye-catching, your target audience is going to notice.