Brand and creative strategy
We’re a brand and marketing consultancy specializing in positioning, messaging, and design to deliver tailor-made solutions that differentiate our clients.
Creatives in Leadership
Our new book is an authentic collection of conversations and wisdom from industry pros across advertising, branding, marketing agencies, and in-house teams. Through their reflections and honest advice, we hope to inspire the next generation of creative leaders to take action and rise to the next level.
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Robin McLoughlin
Principal
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Eileen Riestra
Brand development + creative direction + design
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Nathalie Heywood Smith
Business + talent development
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Vivian Fransen
Writing + editing + proofreading
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Noel Tocci
Bespoke printing
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Phillip Oettle
Videography + animation
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Eileen Tellis
Production design
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Lára Vukson
Creative direction + photography
Our team and strategic partners
At McL, we take pride in customizing a bespoke team of seasoned professionals to assist clients of any size, gain perspective, and begin the steps to achieve their next level of success.
Our team and strategic partners
At McL, we take pride in customizing a bespoke team of seasoned professionals to assist clients of any size, gain perspective, and begin the steps to achieve their next level of success. Based in Raleigh, NC, and supporting the globe.
Our values
These key words encapsulate the distinctive culture of our organization and inspire our decisions and actions every day.
Authentic
We bring our whole selves to our projects and clients to create success.
Resilient
We have the gusto to move forward, no matter what.
Savvy
We seek ways to create new paths that drive us to the next level.
Corporate responsibility
At McL we recognize our role as a creative organization in shaping the world we operate in and are dedicated to making a positive impact. Our corporate responsibilities are guided by the following principles:
Ethical conduct: We conduct our business with the utmost integrity, honesty, and respect for all stakeholders, including clients, vendors, and friends, upholding the highest ethical standards throughout our operations.
Sustainability: We are committed to minimizing our environmental footprint by actively working to reduce waste, conserve resources, and promote sustainable practices. We think before we print and travel.
Community engagement: We support our local communities through charitable contributions and volunteerism. We believe in giving back through pro bono efforts, leading by example, and being active members of the communities where we live and operate.
Our corporate responsibility efforts will continue to evolve and expand our commitment to contribute positively to society and the environment.
Diversity and inclusion
McL is committed to fostering a diverse and inclusive workplace where every individual feels valued, respected, and empowered to bring their authentic selves to work.
We believe that diversity of thought, background, and experiences enriches our organization and drives innovation. We are dedicated to building a culture that celebrates differences and promotes equality, ensuring that everyone has equal opportunities to thrive, contribute, and succeed.