A multi-faceted history program
Specifics
The website is an engaging online platform that features an interactive timeline, archival photographs, and milestone achievements. This site serves as a digital archive accessible to clients and staff alike.
A beautifully designed hardcover book chronicling the firm's journey, from its founding principles to modern-day successes was also produced. This tangible piece served as a timeless keepsake for clients and visitors in the client conference centers, as well as a source of inspiration for employees.
A striking backlit history display was created and installed in the client conference center. This visually captivating installation showcased pivotal moments in the firm's history, creating a dynamic focal point for client meetings and events.
Bespoke wall art featuring a historical letter and a poem written by each founder of the firm was strategically placed throughout a high-traffic employee area for all to see. These artistic displays not only enhanced workplace aesthetics but also deepened employee connection to the firm's heritage.
Objective
A prestigious law firm, deeply rooted in tradition and excellence, sought to celebrate its rich history spanning over a century. They aimed to honor their legacy, engage clients, and inspire employees by implementing a comprehensive historical program that included print, digital, and experiential touchpoints.
Approach
The diverse team of consultants, agencies, and in-house professionals meticulously crafted a multi-faceted historical program that included an interactive website, a hardcover book, a backlit history display proudly displayed in a client conference center, and a letter and poem gracing the walls walked by the current generation.
Results
The project team achieved client engagement, employee pride, and brand permanence. Through a blend of digital innovation, artistic craftsmanship, and historical storytelling, the project team successfully honored the firm’s legacy while strengthening its brand identity. The multi-faceted historical program continues to resonate with clients and employees alike, affirming the firm's enduring commitment to tradition and innovation.
Credits
Michael Bierut, Britt Cobb, Jesse Reed, Hugh Verrier, Duane Wall, Mikki Mahan, Humphrey Keenlyside, Kim Robak, Lillian Martinez, Rob Reade, Vivian Fransen, Noel Tocci, Robin McLoughlin
