Magazine ad

About CourtLogic
In 1999, North Carolina Information Data, Inc. was formed to provide online access to North Carolina court and DMV data through the 4NCrecords.com website. After 20 years of providing great products at competitive prices with unsurpassed customer service, CourtLogic is excited to now offer records from other states. In order to provide our clients with the best and easiest way to retrieve information we are proud to introduce CourtLogic.com providing access to the same great service and products that you have come to expect.

Publication
Attorney at Law Magazine

Client
CourtLogic

Objective and target audience identification
To understand the purpose of the ad, we met with the amazing team at CourtLogic to understand their brand awareness objectives, discuss production timing, and define their target audience.

Content creation
We offered several messaging options aligning with the ad's objective and focusing on their many years in the market, in addition to how easy their process is for their clients. 

Visual design
After our client team chose a copy direction, we began the search for a confident-looking professional to depict the current target audience and also focused our efforts on the typography design and layout.

Review and revise
The McL team reviewed the ad design for accuracy, clarity, and effectiveness and made revisions based on feedback.

Finalize
After a final round of client reviews and edits, we prepared the ad for production by ensuring it met the magazine's printing specifications.

Placement and distribution
Lastly, we coordinated with the magazine publisher to place the ad in the desired issue to ensure proper distribution.

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Credits
Kevin Kearns, Robin McLoughlin, Photography by: Okrasiuk