Restaurant brand and website
Quote
“The best part of this project was the enthusiasm and complete involvement of the Bono staff.
Each team member was collaborative and assisted us in a successful food styling session and photo shoot to enhance the new website.
Having the owner involved and providing his valuable input made this project an even better experience.”
-Eileen Riestra
Restaurant
Bono Boston
Objectives
Develop a brand identity that reflects the restaurant's ambiance, cuisine, and values.
Create a user-friendly website to showcase the menu, ambiance, location, and reservation options.
Generate buzz and interest among the target audience through strategic branding and digital marketing efforts.
Brand identity and content development
Conducted market research to understand the target audience, competitors, and industry trends.
Collaborated with the restaurant owners to define the brand's vision, mission, and values, which inspired our copywriting phase.
Produced an onsite photoshoot to capture the essence of the restaurant and its offerings.
Website design and development
Designed a visually appealing website layout that prioritized easy navigation and highlighted the restaurant's ambiance and menu offerings.
Integrated high-quality custom images of signature dishes, the interior decor, and the staff to tell their story and show off Bono’s best features.
Implemented search engine optimization (SEO) content and techniques to improve the website's visibility in search engine results and attract organic traffic.
Conclusion
By strategically developing a cohesive brand identity and user-friendly website, Bono Boston achieved its goal of standing out in a competitive market and establishing itself as a beloved dining destination within the Boston, Mass community.
Credits
Eileen Riestra, Joel Benjamin, Robin McLoughlin, in collaboration with Depict Brands
