White & Case: Event branding
Overview
One of the world's leading global law firms sought to elevate the experience and visual identity of their Global Partner Meeting. This case study explores the successful brand and design work produced for this high-profile event, showcasing how strategic design can enhance engagement, communication, and the overall impact of a global gathering.
The Challenge
Ensure the event identity design reflected the firm’s professionalism, innovation, and global presence while at the same time, remaining linked to the umbrella brand and nodding to the California Coachella-inspired event theme.
Another challenge was to add large scale, effective wayfinding signage to a 45-acre property to quickly navigate more 500 people inside and out.
Design Strategy
A bespoke logo and tag were created, retaining brand recognition but also setting this event apart from past events and visually linking to the desert terrain landscape.
A suite of materials contributed to a cohesive experience, including large format framed banners, dimensional logo installations, custom LED display box signage, wayfinding totems, evites, PowerPoint and Word templates, meeting website and app, and branded give-aways. All were designed to enhance the resort space and increase the ease of navigating the venue as well as maintaining consistency across various mediums.
Execution
Branding elements were seamlessly integrated through the resort property and provided for an immersive branding and wayfinding experience. Signature imagery was used for the entrance to the main session room which, along with sweeping widescreen visuals and presentations, created the effect of stepping through a portal to a desert vista. The overall result showed dynamic use of a consistent and professional visual identity. The final night’s gala was transformed into a visually captivating experience, with custom-themed environments, ensuring a memorable evening of celebration and networking.
Results
The brand and design work executed for White & Case’s Global Partner Meeting effectively addressed the challenges of global cohesion, engagement, and brand representation. Through thoughtful design strategy and meticulous execution, the event not only met its objectives but also set a benchmark for future gatherings, demonstrating the power of strategic design.
Credits
Hope Ellen, David Cushing, Mandy Kwok, Thom Stanley, Robin McLoughlin, Lillian Martinez, Brandy Lopez, Brian Stewart, Suzanne Hayes, PRA, Caryn Beneck
