Branding a painting company
Quote
“When we set out to create a new brand and website for Jewn, our goal was to seamlessly blend creativity with precision, showcasing the vibrant scope of their commercial and residential services. Together, we built their brand identity and their digital presence while crafting a narrative that will resonate with their prospective clients."
-Eileen Riestra
Overview
JEWN Enterprises is a commercial and residential painting company based in Boston, MA. They specialize in high-quality painting services, offering both interior and exterior painting for homes and businesses.
Objectives
Develop a brand identity that reflects the values of the organization.
Establish a strong online presence to increase brand awareness and attract the target audience.
Highlight previous projects to demonstrate the quality and skillset.
Streamline interactions with prospective clients requesting quotes.
Strategy
We conducted a thorough analysis of JEWN’s current offerings and their competitors. Developed brand positioning, and identified key features and content needed for the new website: service descriptions, portfolio of work, and contact information.
Key messaging and copy: Once we had our strategy, brand positioning, and site taxonomy plotted out, we moved on to writing key messages for the home page, headlines, and supporting body copy for each section of the site.
Design and web development: A modern, visually appealing website design was created to reflect the professionalism and quality of JEWN and its founder. The gallery features high-resolution photos of finished projects, divided into residential and commercial categories.
SEO and analytics: We conducted keyword research to identify the terms potential clients use when searching for painting services. We optimized meta tags, headings, and images for SEO optimization.
Conclusion
This project demonstrates the importance of a strategic approach to web development for service-based businesses. By focusing on brand positioning and messaging first, the website effectively showcases Jewn’s highlights, making it easy for potential clients to connect.
Credits
Eileen Riestra, Robin McLoughlin, in collaboration with Depict Brands
