Fine art collection brochure
Supporting a fine art collection
Incorporating fine art into client conference centers demonstrates the organization's commitment to supporting the arts and fostering a rich cultural experience, which can enhance the company's brand image and prestige. This thoughtful integration of art not only elevates the aesthetics of the space but also signals the company's values and dedication to excellence, creativity, and innovation.
Corporations embrace fine art for their client conference centers to create an environment that reflects sophistication and cultural awareness while supporting local and global communities.
Objectives
A prestigious professional services firm based in New York City sought to develop a sophisticated brochure to showcase its extensive fine art collection throughout the client conference center.
The firm, known for its commitment to excellence and cultural enrichment, aimed to use the brochure as a tool for both internal and external engagement, as well as to demonstrate the firm's dedication to local and fine artists.
Scope
Complete the curation and placement of works from various genres and periods, ensuring diversity and local and global representation.
Conduct descriptive research on the agreed-upon 47 pieces that comprise the collection, which will be distributed across two client-facing floors.
Create an aesthetically pleasing and easy-to-navigate brochure layout to serve as a guide for locating and describing each piece of art.
Write engaging and informative descriptions of selected artworks.
Ensure premium-quality printing and strategic distribution.
Approach
We began to research and gather the key information for each piece of art, such as the artist name, location, size, medium, description, etc., to highlight within the brochure. We then planned out the layout design, which also needed to function as a map and tour guide of the works across two client-facing floors. We teamed up with TocciMade to print the brochure for distribution during the conference. We chose a suede soft-touch coating for the covers and black and black gloss foil for “the collection” headline. Lastly, we coordinated with the firm’s concierge team to distribute the brochures at corporate events and display them at key locations through the conference center.
Conclusion
The development of the fine art collection brochure was a comprehensive project that required careful planning, collaboration, and execution. The success of this project underscores the importance of integrating cultural elements into corporate branding and employee engagement strategies.
Credits
Noel Tocci, Lillian Martinez, Suzanne Hayes, Robin McLoughlin
