A global brand strategy journey
Overview
Ashcroft, a global leader in pressure and temperature measurement solutions, set out to refine its brand positioning and strategy. With a legacy of precision and innovation, the company aimed to align its brand with their strategic goals while balancing global consistency with regional market needs.
This project assessed Ashcroft’s competitive landscape, brand positioning, audited existing materials and created proof points to drive differentiation and long-term success.
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Credits
Kevin Kearns, Robin McLoughlin
Strategy
A structured, phased approach ensured effective implementation:
Discovery – Conducted a SWOT analysis and competitive assessment with stakeholders, brand ambassadors and power users through a series of workshops and interviews to uncover challenges and opportunities.
Brand development – Refined Ashcroft’s BrandScript and crafted vision, mission and values which allowed us to define key messaging including proof points and an elevator pitch.
Conclusion and next steps
Collaboration across global teams resulted in a stronger, more cohesive brand strategy that reinforces Ashcroft’s commitment to innovation, precision, and consistency. With a clear BrandScript and messaging framework, Ashcroft is well-positioned for future growth and their next phase of brand work.
In this next phase we will focus on refining their visual identity, establishing brand and messaging guidelines, launching refreshed templates, and executing a rollout strategy. This will include a refreshed look and feel, enhanced communication tools, and a brand video to drive engagement.
