Brand and design strategy

Delivering distinctive positioning, compelling messaging, and impactful design solutions to elevate our clients' brands.

Creatives in Leadership

Our book Creatives in Leadership is an authentic collection of conversations and wisdom from industry pros across advertising, branding, marketing agencies, and in-house teams.

Through their reflections and honest advice, we hope to inspire the next generation of creative leaders to take action and rise to the next level.

Our tailored team of experts helps clients succeed worldwide.

  • Robin McLoughlin

    Principal

    Bio

  • Eileen Riestra

    Brand development + creative direction + design

    Bio

  • Lára Vukson

    Creative direction + photography

    Bio

  • Vivian Fransen

    Writing + editing + proofreading

    Bio

  • Phillip Oettle

    Videography + animation

    Bio

  • Eileen Tellis

    Production design

    Bio

  • Nathalie Heywood Smith

    Business + talent development

    Bio

  • Noel Tocci

    Bespoke printing

    Bio

Our team and strategic partners

At McL, we take pride in customizing a bespoke team of seasoned professionals to assist clients of any size, gain perspective, and begin the steps to achieve their next level of success.

Our values

These key words encapsulate the distinctive culture of our organization and inspire our decisions and actions every day.

Authentic
We bring our whole selves to our projects and clients to create success.

Resilient
We have the gusto to move forward, no matter what.

Savvy
We seek ways to create new paths that drive us to the next level.

Corporate responsibility

At McL we recognize our role as a creative organization in shaping the world we operate in and are dedicated to making a positive impact. The following principles guide our corporate responsibilities:

Ethical conduct: We conduct our business with the utmost integrity, honesty, and respect for all stakeholders, including clients, vendors, and colleagues. We uphold the highest ethical standards throughout our operations.

Sustainability: We are committed to minimizing our environmental footprint by actively working to reduce waste, conserve resources, and promote sustainable practices.

Community engagement: We support our local communities through charitable contributions and volunteerism. We believe in giving back through pro bono efforts, leading by example, and being active members of the communities where we live and operate.

Our corporate responsibility efforts will continue to evolve and expand our commitment to contribute positively to society and our environment.